This playful campaign announced the launch of Pepperfry on Swiggy Instamart, making it easier than ever to shop home decor alongside your grocery run. The creative pairs stylish Pepperfry products with everyday ingredients, highlighting the unexpected yet delightful pairing.
Shot with bold colours and a clean, high-contrast style, the images were designed to be scroll-stoppers, making utility look cool, and convenience look beautiful.
From “Bright Lamp with your Dull Salad” to “Cool Art with your Hot Peppers,” the campaign was all about showing that your next decor fix is just a grocery order away.